About AUF

Amar Ujala Foundation (AUF) is the CSR arm of Amar Ujala Publications Limited with a mission to create a better future through empowerment of all. Founded in 2012 and in the alignment is with the overall vision of the company, Amar Ujala continues to deepen the service- outreach of an impact generating programs through its initiatives.

AUF has initiated in a series of field activities that enable wider section of the society to live their life with dignity and pride – through direct action on the ground with an objective to, empower all – less advantaged first. Empowerment of girl child, protecting environment, serving the elderly, identify unsung heroes from all walks of life and to helping the blossoming of excellence in our youths are some of the other priorities.