About AUF

Amar Ujala Foundation (AUF) is the CSR arm of Amar Ujala Limited with a mission to create a better future through empowerment of all. Founded in 2012 and in alignment with the overall vision of the company, Amar Ujala Foundation continues to deepen the service- outreach of impact generating programs through its initiatives.

AUF had initiated a series of field activities that are now maturing into enabling wider sections of the society to live their life with dignity and pride – through direct action on the ground with an objective to, empower all – less advantaged first. Empowerment of girl child, protecting environment, serving the elderly, identify unsung heroes from all walks of life and to helping the blossoming of excellence in our youths are some of the other priorities.