UNICEF and Amar Ujala Foundation have collaborated to create awareness about Malnutrition. The campaign focuses on states of central India where UNICEF is already running projects with the help of the state governments.
A series of meetings between UNICEF and the officials of Amar Ujala Foundation, social arm of Amar Ujala Publications, were conducted to finalize the campaign structure and the methodology to be followed.
The senior editors of Amar Ujala and the well-known Independent Journalists from the respective states wrote articles about the campaign in print and digital media. The interviews of the Professor of Anthropology from Delhi University, who have been working for decades in the field of Malnutrition, have also been published. The general public have appreciated the articles and interviews and responded well to them.